Brand Story
Reformer at the Barn is a high - end Pilates studio in the UK, renowned for its professional course system and comfortable training environment. The studio focuses on member experience and is committed to conveying brand quality through details. This time, it planned to customize high - end canvas bags as exclusive gifts for members, aiming to enhance member sense of belonging and strengthen the brand concept of "quality life". Since its establishment, it has always centered on member needs and continuously explored ways to enhance service added value.
Brand Objectives
Enhance member satisfaction and sense of belonging, strengthen the brand's high - end image; Convey brand philosophy and expand word - of - mouth influence through custom gifts.
Solutions
Precisely Match Requirements and Efficiently Solve Selection Dilemmas
Regarding the client's entanglement with dyed fabrics of colors similar to the logo, Gahumi, relying on its rich fabric resources, screened out 3 dyed fabric samples that were the closest in 3 days. Attached with fabric color cards and actual printing effect simulation diagrams, it helped the client make an intuitive comparison and selection.
For the entanglement between underbase screen printing and embroidery processes, the team simultaneously initiated the sample - making process. Samples of the two processes were completed within 5 days, with their respective texture characteristics, durability, and visual effect differences marked, enabling the client to make a final decision in combination with the brand's tone.
The 300 high - end cotton canvas bags (including cotton linings) were perfectly produced according to the client - selected plan. The color matching degree with the logo color reached 95%, and the selected process presented a delicate and high - end visual effect. The products were delivered 2 days in advance. After being inspected by the client, the member feedback satisfaction rate reached 96%. Currently, the client has proposed a demand for an additional 500 customized canvas bags for the next quarter.
Reformer at the Barn (website: www.reformeratthebarn.co.uk) is a well - regarded Pilates studio in the UK, focusing on providing personalized Pilates training services for clients. With "professionalism, comfort, and quality" as its core, the studio pays attention to enhancing the member experience through details and often customizes high - end gifts to give back to members, strengthening the emotional connection between the brand and its members.
Founded in 1994, Gahumi is a comprehensive fabric - printing enterprise integrated with product R & D, design, manufacture, and sales. We offer a full line of fabric - printing, including towel, golf towel, flag, advertising T - Shirt, sports activities item, fans scarf, hats caps, and other election accessories etc.
Based on 31 years' manufacturing experience, we have been exporting products to the US, Europe, East Asia, Africa, and the Middle East. And we have established long - term partnerships with companies from all over the world.
Our clients benefit from lower manufacturing costs and time - to - market volume production through over 300 highly qualified staffs and the 3 manufacturing facilities, a total of 5000 sqm factory, including raw material center, sewing center, full - auto printing center, and assembling center.
The Solution
——Emma Thompson
















